Brand Overview:

URBAN FREEFLOW is the leading Worldwide Parkour / Free Running Brand and organisation, promoting exhibitions by experts, as well as holding workshops for youngsters.

The photos and footage are stunning, even more exhilarating to see than skateboarding.

To see the 2007 promotional video visit:

http://www.urbanfreeflow.com/media/media.htm

Unique Selling Points:

Whether you have noticed or not, you are seeing more and more images of free running.  For example:

• In Madonna’s promos for Hung Up and Jump and also in her Confessions stage shows
• In BBC’s Top Gear, as James May drove a Peugeot around Liverpool racing free runners
• In BBC programme interstitials, featuring red-shirted parkour practitioners on a rooftop
• In movies, like James Bond Casino Royale, Breaking & Entering and District 13
• In documentaries like Jump London and Jump Britain and Planet Parkour
• In adverts like Nokia, Toyota, Canon, Adidas, Nike, K-Swiss, Red Bull and Ecko
• In X Factor sponsor idents for Nokia on ITV, throughout November and December 2006.

Urban Freeflow are involved in many of these projects and more including with Jack Osbourne and his Adrenaline Junkie show.

Global network of associates in development

Urban Freeflow also organizes:

• 4 'PK Day' events per year with 250+ participants at each
• 2 London academies where they host 3 classes a week for 40-50 people at each
• Urban Freeflow team members teaching Parkour in schools within the Westminster area.

Target:

A growing fanbase among young people Worldwide and bursting into mainstream public consciousness.

Media & Marketing:

Press articles:

http://news.independent.co.uk/uk/this_britain/article2472154.ece

http://www.timesonline.co.uk/tol/life_and_style/health/child_health/article649660.ece

http://www.timesonline.co.uk/tol/news/uk/article685163.ece

http://www.bbc.co.uk/birmingham/features/2004/05/parkour/parkour_life.shtml

More can be found on www.urbanfreeflow.com/media/media.htm

Urban Freeflow is already sponsored by Nokia phones and Adidas footwear – brands that hear early about new youth trends.

Web:    www.urbanfreeflow.com

Interactive Concepts: