Interactive Licensing - Sales of Worldwide Interactive Games and Content rights for Brand Owners and Agencies
AT Brands offers Consultancy and representation services for brand owners who wish to maximise opportunities and revenues for their intellectual properties in the interactive, online, mobile, digital interactive television or interactive games markets. In the majority of cases this covers all formats including Console, Mobile, IDTV, Casual (Web), In Flight, and Coin Op through to Online Gaming (“platforms”), amongst others.
This is achieved through the development of new media licensing strategies and/or individual project concepts per applicable platform for the brands and concepts represented.
Key staff have delivered Games and Content Licensees for a wide range of global organisations, sports federations, player representatives and media companies.
All the images/logos below are representative of brands we have worked on in the interactive and new media space, they are only a small part of our extensive portfolio. Please contact us for information on all current opportunities.




AT Brands works with its clients on either:
- Developing full New Media licensing strategies
- Executing specific interactive projects by territory and by platform, as part of an overall cohesive marketing strategy for each client's Intellectual Property.
Key services offered are:
- Rights and Platform Review. Establish what rights are available
- Discuss objectives and devise the list of target licensees per platform
- Locate high quality licensees
- Ongoing status reports
- Pitch documents and proposals
- Negotiate with licensees on proposed commercial terms (often vary by platform)
- Contract and approvals guidance
- Dispute resolution
- Licensee performance reviews and renewals
Main benefits to licensors and agents:
- Saving management time for running the core business
- Access to concentrated expertise and understanding
- Knowledge of premier licensees in these categories
- Introductions to new and important licensees
- Negotiation of the best available licensing terms
- Cost-effective and smooth-running licensing process
- Ongoing availability of a team who have the ability to demonstrate knowledge of the sectors and platforms and drive up revenues
- Long-term competitive advantage and stakeholder value.
Free to you:
1) Initial consultation meeting,
2) No employee expenses: tax, insurance, national insurance and workspace.
Terms are based on the time devoted to your company on either a fee, commission or combination approach, plus reasonable applicable expenses.
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Please contact Simon Kay for information on current available licenses

