Brands Case Studies

AT New Media and specifically its AT Brands Division specialises in licensing Intellectual Property Rights to domestic and worldwide interactive companies.

The Company develops new media licensing strategies and/or individual projects under licence for the brands and concepts that the company represents.

Key staff have delivered Games and Content Licensees for a wide range of global organisations, sports federations, player representatives and media companies

Sample Case Studies:

Console and Handheld Games

Crazy Frog 3D

Objective:

Enhance the visibility of the Frog in the Games space on Mobile
Utilise the core characteristics of the character in game and ganmeplay
Exploit the ongoing awarenes of the character in a space in games that was previously under utilised.
Product needed in market for 2007 to stimulate continued awareness

Results:

Agreement signed within 3 months of concept inception
Numerous interested third parties via marketing of the opportunity to appropriate sectors
Fully complimentary of existing interactive games products
Asisted in keeping the character front of mind (Not that it ever wasn't)

Crystal Quest Mobile

Objective:

Expand onto mobile, IDTV, and download the phenomenally successful classic game
Engage Classic and New audiences
Time sensitive deadlines to maximise awareness already existing in marketplace from XBOX Live Arcade (XBLA) and Vista Download (Vista) products.
Dovetail development lead times with product needed in market to compliment existing IP awareness

Results:

Agreement signed within 10 weeks of project inception
Significant financial deal with balance obtained on agreement signature
Product available 2008
Additional format licensing under dicsussion including for DS

PDC World Darts Championship

www.prodarts.tv

Objective:

Expand the commercial appeal and tap audience for gaming for Darts
Utilise PDC and player rights to maximise opportunity
Time sensitive deadlines.
Product needed in market for 2006 World Champs.

Results:

Agreement signed within 12 weeks of project inception
Product available December 1st 2006
First Darts game ever developed to this level for PS2 and PC
2007 PSP and other format releases
Mobile License in place
Sub licensing of format rights with console licensee under way for other formats
IDVD under negotiation
AWP/SWP project complete with Phil Taylor

Paddington Bear

www.paddingtonbear.co.uk

Paddington Bear

Objective:

Exploit any opportunities for classic character in new media.
Target Console games on PS2 and other applicable formats
Finalise agreement and get game on market before new Animated Series arrives
Ideally 2 releases by 31/12/08

Results:

Target achieved within 4 months.
2 releases targeted on PS2 global launch
1 in 2007 and 1 in 2008

FUZZY-FELT:
www.fuzzyfelt.com

Objective:

Extend a Chilren’s Classic into Interactive Experiences
Retain distinctive imagery and feel with educational and creative stimuli
Develop new and revenue streams and expand awareness in other markets.
Utilise to assist with growth of additional merchandising initiatives.

Results:

PC-DVD products developed and complete within 2 months of license agreement
Products to retain concept of creativity and shapes whilst introducing new ideas
Integration with core licensed products.
Mobile Greetings concepts under development

PREMIER LEAGUE DARTS
www.planetdarts.tv

Objective:

Take the phenomenon of Premier League Darts into the interactive arena
Integrate sponsors where possible.
Develop additional revenue stream
Link developmnts for other formats such as DS, IDTV, and Caual Gaming.

Results:

Official Mobile Game License Agreement signed and product available
Aligning with promotional and internet projects
IDTV game in development
Amalgamation into console games under discussion

KOOZAC:
www.koozac.com

Objective:

Increase awareness of the Koozac Brand offline and enhance online
Communicate significance of over 400K casual online plays to potential licensees
Grow a new and significant revenue stream
Advise on integration of new game development concepts within sales pitch for other formats
One major prefferred licensee partner target per product category.

Results:

Casual Games and Mobile licensee in place within 3 months of agreement signature
Game experience enhancements agreed and communicated effectively to targets
IDTV and Handheld license agreements in negotiation
Evolution of the above will lead to console and online expansion through XBOX Live Arcade

Race of Champions
www.raceofchampions.com

Objective:

Enhance awareness of the Race of Champions Event and promote its commercial partners.
Integrate sponsors where possible.
Develop new and “significant” revenue stream.
One major prefferred licensee partner target.

Results:

2 Interactive Games published within 2 excluisve agreements with Infogrames & Activision
Guaranteed significant income to the client and enhanced exposure for the Brand.
Aligned with on-site merchandising & internet projects.
Sony PlayStation (1&2) and Microsoft Xbox formats.
Mobile game release also negotiated with another partner.

FIFPro
www.fifpro.org

Objective:

Promote the FIFPro brand in the interactive games market.
Initiate relationships with the world’s major publishers.
Seek an exclusive interactive brand partner
Address issues of player name/image rights regulation
Deliver a template for licensing the brand and players.

Results:

Links forged with EA, Sony, Infogrames, Konami etc.
FIFPro Brand Partner deal signed with Sony (SCEE).
First product to benefit was SCEE’s This is Football title.
Rights regulation template delivered.
Games since released on all major formats

FIM Motocross World Championship*
www.motocrossmx1.com

Objective:

Enhance the appeal and value of the World Champs.
Integrate game with merchandising on track & at retail.
Use games to introduce the Champs to new audiences.
Generate significant revenues.

Results:

Game agreements signed with Koch & Infogrames
Guaranteed significant income
Generated global exposure.
Formats included Sony PlayStation (1&2) and PC.
Mobile game due 2006 with Kuju Wireless

Lockheed Martin Corporation

www.lockheedmartin.com

Objective:

Enhance awareness of Lockheed Martin Corporation & Specifically owned IP assets.
Aircraft including F-117A Stealth Fighter, F16, & F22 etc
Promote blinding speed, agility and ghost-like stealth.
US liaison to maximise additional opportunities

Results:

Console games agreements with Asmik & Namco etc
Guaranteed significant income.
Generated awareness of need for licensing of the marks.
Enhanced exposure of Lockheed Martin IP in the sector.
Formats include Sony PlayStation and PlayStation 2.
Infusio developing official F16 mobile game for 2006/7.

SGP

www.speedwayworld.tv

Objective:

Enhance the awareness and appeal of the World Championships
Build a consumer franchise through interactive games

Results:

With the popularity of Speedway in Poland, this country was targeted as a lead market
o find a partner to develop the official SGP game
Initial agreement signed with Techland for PC products
Satisfied initial objectives of BSI
Distribution agreements negotiated in the UK and Europe
Mobile Games in development

Projects have also been developed for other organisations including:

British Motor Heritage

www.bmh-ltd.com

General Motors

www.gm.com

amongst many others…………….