New Media Merchandise Licensing - Exploiting Parallel Merchandising Opportunities with New Media Developments

As a division of AT New Media, the AT Merchandise division primarily offers a representation service for intellectual properties emerging specifically from all sectors of the new media markets - including interactive and video gaming, mobile, interactive television, online, etc. - and translating them into merchandising opportunities and revenues.

In addition to this, AT Merchandise offers its services to companies who are looking to utilize new media and interactive avenues to regenerate classic characters and introduce new characters through exploiting merchandising opportunities that go hand in hand with new media developments.

AT Merchandise recognised the potential of 'The Annoying Thing' a.k.a. Crazy Frog long before it became a ring tone and built one of the world’s fastest growing and most lucrative merchandise licensing campaigns.

AT Merchandise now represents additional interactive characters worldwide, which are emerging from this exciting new media market.

We license manufacturers to produce all types of fantastic products for sale throughout the world in retail and leisure outlets, from Plush and Clothing to Gadgets and Games and are always open to talk to brand owners and creators about the possibilities that lie in Character Licensing.

All the images/logos below are representative of brands we have worked on in the interactive and new media space, they are only a small part of our extensive portfolio. Please contact us for information on all current opportunities.

• Merchandise licensees produce consumer goods including clothing, toys, books, shoes, bags, bedding, lunch-kits, posters, badges, etc.
• They have supply contracts enabling them to distribute to consumers via major retail and mail order companies
• Licences for famous brands enable merchandise licensees to be competitive and to increase sales volume and value
• Traditionally, merchandise licensees rely upon licensing ‘old media’ brands such as movies, cartoons and books

The success of Crazy Frog has proved to merchandise licensees that they need to be alert to characters emerging from the new media sector and those successfully utilising new media avenues to generate new opportunities

AT Merchandise offers merchandise licensees rights to new properties being brought to the public’s attention through new media. Merchandise licensees benefit from a specialist new media licensing agency bringing them these new opportunities.

Brand owners benefit from expertise and resources, so that they find new licensees, avoid pitfalls and generate new revenue and brand exposure.

AT Merchandise works with its clients on either:

Key services offered are:

Main benefits to licensors and retailers:

Free to you:
1) Initial consultation meeting,
2) No employee expenses: tax, insurance, national insurance and workspace.

Terms are based on the time devoted to your company on either a fee, commission or combination approach, plus reasonable applicable expenses.

Please contact Simon Kay for information on current available licenses