Goal

New Star Games are the team behind the BAFTA award winning New Star Soccer. Over recent years the franchise has continued to grow with over 25 million downloads across iOS and Android markets. The New Star franchise continues to evolve with the addition of New Star Cricket and more great games on the horizon.
 

Objectives:
 

  • New Star Soccer to be promoted to the marketing and promotions marketplace along with selected licensors and licensing agents to establish and develop cross promotional and commercial partnerships.
     

  • AT New Media to highlight the significance of the consumer reach of New Star Soccer game and future game franchises. Focusing on the significance of the daily user engagement within the game environment and the opportunities for brands to engage with this dedicated audience.
     

Results:
 

  • Promotional marketing agreements signed with media partners for New Star Soccer.  These included Four Four Two Magazine and Goal.com among others. Additional introductions and engagements with brands in the footwear and drinks market sectors.
     

  • Media and marketing integrations signed with Cricket World and Gunn and Moore for New Star Cricket. Further engagements with additional media and equipment manufacturers in India and Australia.
     

For more information about AT New Media‚Äôs license acquisition services, please contact 

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