Lazy Town

AT New Media was fundamental in developing the licensing strategy for one of the greatest children’s TV shows of recent times in our minds.
 

The timing, as with many of these opportunities would prove to be critical and could this alignment happen.
 

Console most notably Wii was going to be very important for this brand as would market entrance in time for the transition to Kinect.
 

Two deals of note were ultimately signed with different partners and additional handheld and mobile platform opportunities were pursued to follow the initial agreements.
 

Product development directions were great but publisher arrangements were to prove a little more difficult.
 

The more protracted that became the more time went against the project and the window of opportunity for the desired Christmas market to get the ball rolling.

Missing that would mean the demographics of the platforms and console life-cycle transitions would be against the brand.

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