Did you know that AT New Media offer a support service that is squarely aimed at Licensors and Agents who want to control and own more of the commercial upside of their Intellectual Properties (IP)? Why not integrate your interactive digital offering directly into your marketing activity whilst also dovetailing this component with your licensing strategy?
Simon Kay, AT New Media CEO says, “It is still a common misconception by many in the industry that the only option available to a licensor or agent is to license out rights. That is no longer the case. With development costs for some platforms now being substantially lower than in the past, forward-looking licensors should be considering developing, controlling and offering their own interactive component. Some already do. This also means the digital interactive component can integrate directly into marketing and cross-merchandising plans as well as retaining, where directly developed and managed, a higher revenue share.”
Simon continues, “For over 20 years I have been involved with interactive games and the console gaming business with a predominant licensing focus where the development platform options were limited and expensive. With other options increasingly available such as Android/iOS apps, handheld devices, social games and virtual goods, now is beyond the right time to offer support to licensors and agents who want to look at enhancing their brand with control of their own direct development. We are a company that understands the important position such projects could take in both their licensing, merchandising and marketing strategies and through joint-venture initiatives can now deliver that option for them”.
Simon continues; “Having a development capacity is a natural evolution for AT New Media, and whilst we will continue to offer our existing licensing services we can now offer a significant additional service for all those in the industry. Helping licensors and agents navigate the complex business of code development is the next logical step for the services of AT New Media.”
AT is actively seeking to work with companies who are unsure about how to approach the ever expanding and very significant digital interactive component of their brand/property and can now offer their in-house interactive development option as well as the traditional licensing route.
For further information on how we can help you, please contact Simon Kay
Further Points of Note:
How do you decide whether to invest, partner or license?
Licensors and Agents often lack detailed knowledge and analysis of the technological and financial models behind licensed games and apps, for multiple platforms. Whether investing directly or managing the development process, this service now fills that gap.
How do you decide who to work with?
Rights owners and game developers are working together more regularly on more and more complex platforms and there is a need for skilled project & financial management, to increase mutual success. Which development option will deliver what is required?
What is the right option?
Many rights owners fail to bridge the gap between their brands and suitable games, because they do not understand the games, distribution and commercial options, or importantly create games concept designs to help them develop content or sell licences.
So how does this work then?
We offer a development solution that understands your business. Not only development options but a comprehensive option solution, including rigorous analysis at the pre-development stage, such as game design, project planning, budget scrutiny, resource gathering and SWOT analysis. During development, management will include design and budget controls, scheduling, approvals, milestone targets and marketing planning.
Sounds a little complicated?
Not really. You just need to think it through with people who can help you understand.