The Crystal Maze

Games Media was set up by industry veterans, to maximise opportunities presented by digital technology to the coin-operated amusements games market.

AT New Media were tasked with assisting with their license acquisitions strategy.


  • Licensed games command dominant market share every year, yet Games Media needed to win licences ahead of longer-established competitors

  • Despite having excellent licensing knowledge and contacts already, Games Media appointed AT New Media’s Content Division because of its digital rights expertise and contacts


  • Licences signed included The Crystal Maze, Ant & Dec’s Pokerface and Carol Vorderman, plus a major strategic partnership for Hasbro-owned brands, among many others.

  • Games Media is the market leader for modern, digital skill-with-prizes and amusement-with-prizes coin-operated games (colloquially ‘quiz machines’ and ‘fruit machines or slots’)

  • Games Media was acquired in 2006 by NASDAQ listed Scientific Games Inc.

For more information about AT New Media’s license acquisition services, please contact Simon Kay

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