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We spent a period of approximately 9 months with ITV Global Entertainment consulting on numerous opportunities for their brands.
This included negotiating console and handheld deals for their own brands such as Coronation Street and I’m A Celebrity, through to partner brands such as Countdown and Ant and Dec’s Saturday Night Takeaway.
Agreements for multiple platforms were agreed and this also stretched to terminal games such as Amusement with Prizes and Skills with Prizes experiences.
Reviewing the timing of potential content on such platforms for new shows such as Colour of Money was also part of the strategic remit and a substantial growth in revenue from this strategic move on their part was secured.
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