Supporting Licensors and Agencies

Outbound Gaming License/Brand Sales and Management:

For content developers/publishers
Inbound license/brand acquisitions and management
:

Key services offered

  • Rights, Trademark and Platform Review. Establish what is available to license out

  • Discuss Objectives and Devise the list of target licensees per platform

  • Locate high quality partners

  • Ongoing status reports

  • Pitch documents and proposals

  • Negotiate with licensees on proposed commercial terms (often vary by platform)

  • Contract and approvals guidance

  • Dispute resolution

  • Licensee performance reviews and renewals

  • Social Media and CRM support to complement promotional strategies across products.

  • Developing interactive gaming licensing strategies to proactively compliment merchandising initiatives

  • Executing specific interactive projects by territory and by platform, as part of an overall

  • cohesive marketing strategy for each client’s Intellectual Property.

  • Saving management time for running the core business

  • Access to concentrated expertise and understanding

  • Knowledge of premier licensees in these categories

  • Introductions to new and important licensees

  • Negotiation of the best available licensing terms

  • Cost-effective and smooth-running licensing process

  • Ongoing availability of a team who have the ability to demonstrate knowledge of the

  • sectors and platforms and drive up revenues

  • Long-term competitive advantage and stakeholder value.

Main benefits

Merchandise support

Outside of licensing across gaming platforms, we offer merchandising support services for Licensors and Agents who have access to intellectual property emanating from the interactive game/content market.
 

Our success with the Crazy Frog aka The Annoying Thing and Gummybear demonstrates this.
 

These services include:
 

  • Consulting and advising clients on toy and merchandising opportunities and how to navigate through the process

  • Developing full merchandising strategies in tandem with interactive games

  • Executing specific projects by character or territory, as part of an overall cohesive marketing and licensing strategy.

With our support and assistance we can not only help you integrate the mechanics necessary to evolve your brand in to the toy and merchandising world but navigate the sector and source applicable manufacturers. Assisting in the production of merchandise throughout the World in retail and leisure outlets but significantly direct to your consumers as well.

  • Discuss objectives and devise the list of target licenses

  • Rights owner liaison

  • Ongoing status reports

  • Pitch documents and proposals

  • Negotiate with rights owners

  • Contract and approvals guidance

  • Launch campaigns

  • Licensing performance reviews and renewals

  • Explain the licensing process to employees and customers.

  • Social Media and CRM support to complement licensing and merchandising strategies where required.

Main benefits

  • Saving management time for running the core business

  • Access to concentrated expertise on intellectual property rights

  • Knowledge of available licenses

  • Introductions to new and important brand owners

  • Negotiation of the best available licensing terms

  • Cost-effective and smooth-running licensing process

  • Ongoing availability of a portfolio appealing to customers and consumers

  • Ongoing media interest

  • Long-term competitive advantage and stakeholder value.

Merchandise support

Outside of Inbound License/Brand Acquisitions and Management, we offer merchandising support services for Developers and Publishers.
 
Our success with the Hungry Shark and Worms demonstrates this.
 

These services include:
 

  • Consulting and advising clients on toy and merchandising opportunities and how to navigate through the process

  • Developing full merchandising strategies in tandem with interactive games

  • Executing specific projects by character or territory, as part of an overall cohesive marketing and licensing strategy.


With our support and assistance we can not only help you integrate the mechanics necessary to evolve your brand in to the toy and merchandising world but navigate the sector and source applicable manufacturers.

Assisting in the production of merchandise throughout the World in retail and leisure outlets but significantly direct to your consumers as well.

Key services offered

 

(Scroll down for Developer/Publisher Key Services)

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