Horrid Henry

OG approached AT New Media to request market data and knowledge on which kids brands would be the most appropriate commercial targets for them.
 

Objectives:
 

  • OG to be promoted to the licensing community as a quality children’s handheld and console developer with a pedigree of success as demonstrated by their previous success in the genre.
     

  • AT New Media to promote the company and its expertise, together with its desire to work with clearly targeted children’s TV Shows and Characters that had potential longevity in the handheld, iOS and Google Play stores over time.
     

Results:
 

  • Significant commercial data transfer concluded and negotiations with multiple children’s licensors undertaken across the world. Commercial parameters often however effected the ability to close deals.

 

For more information about AT New Media’s license acquisition services, please contact Simon Kay

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