Mr Men and Little Miss
AT New Media (Brands) assisted Chorion with their review of the interactive games market and what could be the best routes to market for the longevity of this classic brand (without over exploiting it too soon).
Interactive Games licensing strategy reviewed with AT New Media and focus had been the official roll out of mini games on the iOS platform with licensee Digital Goldfish releasing a steady flow of mini games based on classic Mr. Men and Little Miss characters.
Additional platform developments in process at the time of acquisition by Sanrio.
AT New Media continues to oversee limited elements of this project but all new opportunities are managed by Sanrio direct.