Simraceway

Ignite Game Technologies is a San Francisco-based online gaming company focused on building a new form of auto racing game. It was founded in 2008.
 

Objectives:
 

  • The Car Racing game genre is in need of a new model. Ignite will bring that to the open market and integrate leading motorsport and driving intellectual properties including cars, tracks and drivers.
     

  • Licensed car games command a significant part of the video game market but the online space is one where numerous opportunities are prevalent.
     

  • Ignite appointed AT New Media’s Content Division because of its digital rights expertise and contacts within the vehicle licensing sector.

Results:

 

  • A significant volume of licenses signed which at this time remain confidential. Additional announcements direct from Ignite will follow.
     

  • Track licenses for multiple locations worldwide also sourced for integration in to the project.