Continuing our work supporting licensing agencies with moves in to new markets, we worked with Rocket Licensing and HBO on the licensing of the Sopranos in to this category.
This was probably the longest licensing process in this sector that we can remember.
With the talent being a core part of the necessary final product it was important for HBO to take the time necessary to deliver all the required clearances.
The final product was worth the wait and something consumers enjoyed playing.
Sometimes the process of moving a brand in to these markets can be complicated and in the early days of the sector, the legalities were also very important to keep on top of, as indeed they still are today.
All brand owners and agents must be diligent in their approach to this market and all licensees should always be on top of regulation matters in all jurisdictions (have good lawyers too).