AT New Media worked on the hugely popular videogames franchise Worms™.
We offered the brand to licensees, retailers and promoters for a range of merchandise.
Worms™, which celebrated its 15th anniversary in 2010, is a bestselling, award-winning and hilarious turn-based strategy videogame with millions of players and fans.
Its irreverent mix of ludicrous action-strategy captivates and entertains audiences of all ages worldwide. The games feature colourful, cartoon-style action, cute characters and a variety of hilarious weapons.
Players control a small platoon of anarchic yet charming worms across a deformable landscape, battling other computer or player-controlled teams.
Since Worms™ was first unleashed into the video-gaming world in 1995, the intrepid invertebrates have been released on over 20 gaming platforms, selling approximately 30 million retail copies to date.
The Worms™ brand has been at the forefront of modern distribution trends and has seen sales in excess of 20 million on mobile phone handsets, and also seen huge success on the new digital video-game platforms, with number 1 hits on Xbox LIVE Arcade, PlayStation® Network, Apple’s App Store, and Steam for PC.
We had an initial successful burst of licensees for the brand which today continues to be hugely popular.
The merchandise licensing work which we undertook is now starting to have the success we knew it would. We guess you could say we lost out to those Angry Birds at the time.